About Kokua
Our Philosophy
Many partners focus on generating leads from Salesforce Account Reps as a primary strategy. This is a mistake we don’t make.
The reality is partners need to build awareness and preference in the marketplace before working with Salesforce sales teams. Our approach puts processes in place to drive demand for your products or services.
We help Salesforce partners grow and be successful in an increasingly competitive Salesforce partner ecosystem. Our services are intended for partners focused on growing their practice with a systematic process. We start with building a solid, strategic marketing foundation.
“There’s a buying cycle. Before anyone is likely to buy, they’ve got to know who you are. The more aware they are of your name, the more that awareness breeds familiarity. Familiarity builds trust. Trust generates brand preference.”
Ed Russ, former CMO, Grant Thornton
Our Founder
Gary Lam
Founder and President
Originally from Hawaii, my experience reads like a swiss army knife. It includes being an auditor, Sales Engineer, pre-sales support to direct and channel partners, Partner Alliance and Business Development experience, Professional Services Project Management. I have been in the area of partner alliances, implementation and business development with over 15 years of experience in domestic and international software markets.
I have excellent communication / presentation skills, alliance relationship, facilitation and collaboration between cross functional internal & external organizations. My diverse background allows me to develop a clear vision that creates solutions for business/technical customers. Based on my exposure to technical subjects, I have the ability to quickly understand new innovative technical concepts and create solutions for vertical markets.